2009 Multicultural Marketing & Diversity Conferenc

From the Top: Bob’s Take

Bob Liodice,
President and CEO, ANA

Bob Liodice

ANA President Bob Liodice shares his thoughts on the 2009 ANA Multicultural Marketing and Diversity Conference, held October 4-6 at the Arizona Biltmore & Spa and attended by 400+

Online Exclusives

It's Only Natural
Diversity makes a difference, according to marketers who maintain staffs as heterogeneous as the multicultural audiences they are targeting
Fresh Perspective
A soon-to-be-launched Web resource promises to help advertisers understand and target the black consumer
Half Full, Half Empty
A multicultural marketing specialist reflects and asks: What have I done wrong?


	Additional Coverage Check out the ANA Marketing Maestros Blog for more coverage of the conference

2009 Multicultural Marketing & Diversity Conference

This three-day event, held October 4-6 at the Arizona Biltmore Resort & Spa, recognizes the intersection of multicultural marketing and diversity management in driving strong business growth

Broaden Your Lens
Anthony Carter of Johnson & Johnson (left) encourages attendees to sharpen their focus on diversity and inclusion

Allstate Goes All In
The insurer is engaging multicultural consumers with a variety of marketing tactics, including digital

P G Say Yes! to Multicultural Marketing
Western Union CMO Gail Galuppo (left) discusses the company’s campaign targeting 200 million people living outside their country of origin

On the Money at JCPenney
Ruby Anik encourages marketers to embrace emotion in building connections with customers

Cultural Connection: No Laughing Matter
Rochelle Newman-Carrasco explains what stand-up comedy can teach us about using culture to connect with consumers

Multicultural Marketing at McDonald's
Vivian Chen (right) on the restaurant chain’s efforts to target Asian consumers and the broader multicultural marketplace

2009 Multicultural Excellence Awards

The program, now in its ninth year, celebrates top multicultural advertising campaigns in 7 categories

2009 Winners and Finalists
Comcast, McDonald's take top honors at October 5 gala attended by more than 400 members of the marketing and agency communities

Insights that Inspire
Comcast targets the Hispanic community with an integrated campaign based on eliminating the frustration of television subtitle boxes

Home 4 UNICEF’s Tap Project Stands Tall
Memorable TV spot is centerpiece of campaign to raise funds and awareness to improve access to clean water

Putting Down Roots
Allstate’s Lisa Cochrane (left) on understanding and serving multicultural consumers by forging powerful connections in the community