To help celebrate its 100th anniversary, the ANA unveiled its Marketers’ Constitution at the Masters of Marketing. The constitution is meant to ensure that the marketing profession continues to thrive and contribute significantly to the economic and social wellbeing of our society. The 10 principles are as follows:

1. Marketing must become increasingly targeted, focused, and personal.

2. Marketing must build real, tangible, and enduring brand value.

3. Marketing must become more effective, creative, insightful, and accountable.

4. Marketing must become more integrated and proficient in managing expanding media platforms.

5. The marketing supply chain must become more efficient and productive.

6. The marketing ecosystem — including agencies, media, and suppliers — must become increasingly capable.

7. Marketing professionals must become better, highly skilled, diverse leaders.

8. Marketing must be indisputably socially responsible.

9. Marketing must be unencumbered by inappropriate legislation or regulation.

10. The marketing discipline must be elevated and respected.

 Bob Liodice, president and CEO of the ANA, and Becky Saeger, chief marketing office for Schwab and chairman of the ANA, signed the Marketers’ Constitution and encouraged all attendees to follow suit. The constitution will make its way to every ANA conference in 2010.