The premier event for senior marketers and CMOs attracted 1,200+ attendees to Phoenix at the JW Marriott Desert Ridge Resort & Spa, November 5-8, to hear from leaders who are driving growth, growing brand equity, and producing real results
Top 25 Takeaways
If you missed the conference, or weren’t able to hear all of the speakers, here are 25 insights of note from the three-day event
 Dairy Queen Dishes Out Social Media
Chief brand officer Michael Keller (right) keeps the DQ brand fresh, nimble, and relevant in a frozen economy
 Dial's Bold Act of Defiance
The largest campaign in company history succeeds even with the economy stuck in a downward cycle
Hitting the Right Chord
Fender's senior VP of global marketing, Richard McDonald, warns against brand arrogance
 Answering the Call
CMO Becky Saeger reveals how Charles Schwab turned a crisis into opportunity
Reason to Smile
Kodak’s Jeffrey Hayzlett discusses his company’s fight for survival in a digital age
Shifting Gears
CMO roundtable provides perspectives on driving the growth agenda
Delivering Real Value
Stephen Quinn (below) reveals how Walmart accelerated growth by tugging on consumers’ heartstrings
 IBM Push for a Smarter Planet
VP of marketing Diane Brink explains marketing’s role during a transformative period
Focused Marketing
Neil Golden explains how McDonald’s Play to Win strategy boosted its brand in ethnic markets
ANA Unveils Marketers Constitution
To help celebrate its 100th anniversary, the ANA unveiled its Marketers’ Constitution at the Masters of Marketing
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