• FTC Watch: Results Not Typical: An update on controversy over proposed changes in consumer endorsement guidelines
• An Advertiser's Guide to Green Marketing: Guidance for businesses on making truthful, substantiated claims in compliance with FTC principles
• Less Talk, More Action: New research reveals a disconnect when it comes to customer experience management (CEM)
• Preserving New Product Efforts: Why new products are the lifeblood of companies — especially in a recession
• Mobile Search — The Future is Now: Mobile marketing represents a vast — and growing — untapped reservoir of potential customers and business
• Owning the Right Strategic Imperatives: Scott Davis, author of The Shift, outlines a marketer's 5-step plan to becoming a growth catalyst

The November issue of ANA Advertiser, our largest of the year, will feature the following can’t miss content:

• Growth: Defying the Recession: Our special report will explore how growth-obsessed companies have succeeded in today’s extremely challenging marketplace
• Unilever's Queen of All Media: Behind the scenes with Laura Klauberg as she puts digital at the forefront
• Fidelity's Turning Point: CMO Jim Speros is guiding the company’s major push to attract anxious investors who are seeking help in navigating challenging economic times
• ANA Research: The latest on marketing accountability and agency evaluation

ANA Advertiser provides readers with insights and solutions on key marketing issues that impact their businesses daily. Your subscription is complimentary with your membership in the ANA.

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